Ugly Socks is a project that focuses on the design of a quirky e-commerce platform dedicated to "ugly socks."

Designed entirely in Figma, the goal was to create a fun, high-energy shopping experience that celebrates unique and bold patterns.

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To further build the brand's unique personality and engage users, I developed an original animation: a humorous story about lonely socks searching for their perfect match on a dating app, which is integrated into the website.

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The project highlights the ability to build a full brand identity, from the web interface to engaging multimedia content.